Many sports stars, sports brands and retailers have invested in education and community projects to improve the lives of less fortunate people – for example, the TFG Foundation (Foschini Group) has invested 17.2 million rand in various educational initiatives over the past five years. Years. But most likely the record $3.5 million raised for the Roger Federer Foundation in the sixth match in Africa was played on Friday night in front of a record 52,000 spectators in Cape Town.
Federer founded a foundation in several African countries when he was 22 years old after his African mother, Lynette, convinced him to focus on children at a crucial stage in preschool development.
Before the match in Africa, Federer and his friend/rival Rafael Nadal spent time with children and fans – signing autographs, playing practice matches in front of people who weren’t lucky enough to get tickets, and even reading to youngsters. Sports Trader’s Nicole du Toua was lucky to be among the photographers allowed to shoot the day in pictures.
They entertained an enthusiastic crowd by collaborating with Bill Gates and Trevor Noah on a doubles match in which Noah flatly contested every point… Some just verbally. Dining room mountain became a cult background for a historic match – Roger Federer played for the first time in South Africa. Rafael Nadal played here at nike’s junior tournament as a kid.
FILA has four in the WTA
After Sofia Kenin won this year’s Australian Open women’s singles title, FILA now boasts four players among the top 10 female players on the tour for the first time in the brand’s history. They are Ash Barty, Karolina Pliskova, Kenin and Kiki Bertens.
Kenin is the youngest Australian Women’s Open champion since Maria Sharapova defeated Ana Ivanovic in 2008. She’s 21 and Sharapova’s 20.
On his way to the title, he achieved several first successes: it was the first time Kenin reached the quarterfinals of a Grand Slam (not to mention a semi-final or final), this is the first time he has been in the WTA’s top 10, and he is the most respected American player of all sexes on the road since his victory.
For the first time in the brand’s history, FILA boasts four players among the top 10 female players on the tour. They are Ash Barty, Karolina Pliskova, Kenin and Kiki Bertens.
FILA has signed a sponsorship agreement with world No.38 tennis player Reilly Opelka, who has also finished third in the U.S. men’s singles rankings.
Last year, the 22-year-old won his first ATP title in New York, reached the semifinals in Tokyo and Basel and reached the third round at Wimbledon. He also reached a career high – 31st in October, finished second on the ATP Tour Ace list and represented the United States in the Davis Cup final in Madrid in 2019.
Other achievements include four career titles on the ATP Challenger Tour and a young Wimbledon champion in 2015.
“He is one of the smartest young stars in the sport and will be the center of American tennis for years to come, such as his huge 2019 season,” said Jin Yong, fila’s global president. ‘Reilly’s professionalism, competitiveness and impressive work ethic make him a great addition to Fila’s tennis list and we look forward to supporting him in a career we believe will be very successful.’
The brand has a rich history in the world of tennis, has sponsored such tennis stars as John McEnroe, Monica Seles and Bjorn Borg. FILA currently also sponsors the world No.1 Ash Barty.
Today, FILA sponsors the BNP Paribas Open, tennis hall of fame open, Rogers Cup and Coupe Rogers, Western Southern Open, Porsche Tennis Grand Prix, Argentina Open, Cordoba Open, Rio Open, Brazil Open, Rakuten Japan Open and Orange Bowl International Junior Tennis Championships. In addition to the event, Fila is the official editor of Tennis Canada, the Argentine Tennis Federation’s Center for Young Tennis Champions (AAT), Van der Meer Tennis, John Newcombe Tennis Ranch and Kim Clijsters Academy in Belgium.